As retail marketing develops, it is not enough that interactive media devices simply capture the attention of users. Long-standing, emotional connections to your brand are the key to market growth.
Swiftclips has developed the Touchpilot as an interactive character that can be installed within the graphic user interface (GUI) of your touch screen network. These digital guides are positioned to communicate exactly what you want to say to your customers. Unlike 3D avatars, Touchpilots can be trained actors who are branded, storyboarded, cast, filmed, and programmatically constructed. Dynamically, Touchpilots initiate communication with customers while also reacting to requests made by customers, conveying the value of the products or services offered.
TOUCHPILOTS AND YOUR BRAND
Touchpilots reflect friendly attributes that your targeted demographic can relate with, while offering authoritative advice on the products they represent. Developed to match your brand's demographic, Touchpilots are used for presenting:
- Basic Customer Services
- Product Advice
- Product Demonstrations
- Education and Instructional Materials
- Brand Awareness
- Positive Reinforcement
ADDING VALUE TO THE BUYER'S EXPERIENCE
Promoted as retail resource points, the Swiftclips Media Network can place branded Touchpilots anywhere that your consumers can physically connect and learn more about your products.
Unlike the varied consistency of in-store staff, Touchpilots are a controlled stream of rich information to be considered as a trusted authority presenting valued product information. Whether you have a branded spokesperson, or would like to reposition your products through a fresh persona, Swiftclips can work with you to produce that live concept and deliver your message to customers.
|
